SUM.
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Aashni + Co Brand Identity

Art Direction, Branding, Digital, Packaging, Print, Strategy

Aashni + Co partnered with SUM. to re position itself as the most desirable edit in Indian high fashion particularly focused on Bridal wear.

The Challenge

The Challenge

Aashni + Co partnered with SUM. to re position itself as the most desirable edit in Indian high fashion particularly focused on Bridal wear.

 

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Our Solution

Our Solution

We created a brand identity giving Aashni + Co a visual identity and tone of voice that was simple and sophisticated. Packaging, brand books, films and an e commerce website with contributions from top fashion photographers such as Marriano Vivanco were created. This luxurious and unique approach speaks fluently and clearly across all touchpoints, from hang tags to retail window decals and beyond.

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The Outcome

The Outcome

Since its opening, Aashni + Co has quickly emerged as one of London's most sought after destinations for luxury Indian fashion, garnering attention from fashionistas and celebrities in the city and Continental Europe alike.

Strategy · Branding · Art Direction · Print · Digital · Packaging