SUM.
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Aashni + Co

Art Direction, Branding, Digital, Packaging, Print, Strategy

Aashni + Co partnered with SUM. to re position itself as the most desirable edit in Indian high fashion.

The Challenge

The Challenge

Aashni + Co partnered with SUM. to re position itself as the most desirable edit in Indian high fashion.

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Our Solution

Our Solution

We commissioned fashion photographer Marriano Vivanco for his simple but considered approach against a simple backdrop. Model Alana Zimmer completed the team. The images were used to raise awareness of the new brand via social channels, advertising, digital marketing and as printed collateral.

 

The Outcome

The Outcome

Since its opening, Aashni + Co has quickly emerged as one of London's most sought after destinations for luxury Indian fashion, garnering attention from fashionistas and celebrities in the city and Continental Europe alike.

Strategy · Branding · Art Direction · Print · Digital · Packaging