SUM.
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BFC

Art Direction, Branding, Digital, Print, Strategy
The Challenge

The Challenge

The British Fashion Council approached SUM. to create a brand identity for its 25th Anniversary celebrations.

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Our Solution

Our Solution

We developed an identity that was carried across all touch points from signage and menus, to stationary and digital. Our unique approach spoke to the fashion industries’s sophisticated clientele.

The Outcome

The Outcome

The BFC showcases the best of British fashion design to an international audience including press and buyers it also takes designers to international key markets including LA, New York, Brazil and Hong Kong. The collateral we created was used for the 25th Anniversary celebrations as well as the British Fashion Awards, the UK’s annual celebration of excellence within the industry.

Strategy · Branding · Art Direction · Print · Digital