SUM.
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Boujis Brand Identity

Art Direction, Branding, Digital, Print, Strategy

The Ignite Group is a dynamic and respected operator of internationally renowned, award-winning premium bars, clubs and restaurants in the UK and overseas. They approached SUM. to create a complete brand identity including naming for what has become one of London's most popular boutique nightclubs.

The Challenge

The Challenge

The Ignite Group is a dynamic and respected operator of internationally renowned, award-winning premium bars, clubs and restaurants in the UK and overseas. They approached SUM. to create a complete brand identity including naming for what has become one of London's most popular boutique nightclubs.

 

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Our Solution

Our Solution

We developed a juxtaposition between the elegance of an art deco interior and the fun carefree ‘devil may care’ attitude of Londons booming nightlife scene.

Signage, Menus, Stationary and a website were all created and this luxurious and elements of the brand identity we carried over into the interior design. Our unique approach spoke to the brands sophisticated clientele. 

 

The Outcome

The Outcome

Since its opening, Boujis has been a huge success and boasted a high-profile clientele of A-list celebrities and aristocracy alike. Boujis has now expanded as a brand and opened in several international locations such as Hong Kong and Dubai.

Strategy · Branding · Art Direction · Print · Digital