SUM.
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Claudia Schiffer Brand Identity

Art Direction, Branding, Digital, Packaging, Print, Strategy

Claudia Schiffer looked to partner with SUM. at brand-inception to clearly define a visual brand-communication that strayed away from traditional fashion brands, whilst educating consumers and about the inspirations behind this new brand.

The Challenge

The Challenge

Claudia Schiffer looked to partner with SUM. at brand-inception to clearly define a visual brand-communication that strayed away from traditional fashion brands, whilst educating consumers and about the inspirations behind this new brand.

Our Solution

Our Solution

We created a brand identity giving Claudia a visual identity and tone of voice that was easily distinguished and personal, and stood on its own. Packaging, brand books, films and a website with contributions from top fashion influencers such as Camilla Akrans and Allisdaire McLennan were created for customers wishing to further engage with the world of Claudia Schiffer. This highly creative and unique approach articulates information clearly across all touchpoints, from hang tags to retail window decals and beyond.

 

The Outcome

The Outcome

Claudia Schiffer has quickly established herself as a brand and an unprecedented level of coverage was generated for the brand, resulting in all featured pieces selling out in an incredibly short amount of time.

Strategy · Branding · Art Direction · Print · Digital · Packaging