SUM.
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Claudia Schiffer Cashmere Launch

Art Direction, Branding, Digital, Fashion Marketing, Packaging, Print, Strategy

Claudia Schiffer is one of the worlds best known Supermodels and Style Icons. Claudia launched her eponymous cashmere collection during Paris Fashion Week. The collection is sold globally in department stores and high-end boutiques.

SUM were tasked with celebrating the new collection in a standout way. The campaign also had to launch the brand.

Claudia Schiffer Marketing and Brand Identity

Claudia Schiffer Marketing and Brand Identity

Claudia Schiffer is one of the worlds best known Supermodels and Style Icons. Claudia launched her eponymous cashmere collection during Paris Fashion Week. The collection is sold globally in department stores and high-end boutiques.

The Challenge

The Challenge

SUM were tasked with celebrating the new collection in a standout way. The campaign also had to launch the brand.

Our Solution

Our Solution

In order to highlight the new collection that were now available we created a fully integrated campaign.

Taking the brand back to Claudia’s “homeland”, we shot the campaign imagery on location in the UK. The ruggedness of the location perfectly matched the new cosy autumn knitwear and created an impactful, atmospheric launch.

 

 

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The Outcome

The Outcome

We maintained 100% consistency across all channels by creating press, in-store collateral and online content. The collection launch was a huge success and sold out worldwide within weeks.

 

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 Strategy · Branding · Art Direction · Print · Digital · Packaging

Strategy · Branding · Art Direction · Print · Digital · Packaging