SUM.
 Claudia Schiffer looked to partner with SUM. at brand-inception to define  visual brand-communications that strayed away from traditional fashion brands, while educating consumers and about the inspirations behind her new cashmere brand.    

Claudia Schiffer Showcase

Advertising, Brand Strategy, Creative Direction, dia Me, Digital

Claudia Schiffer looked to partner with SUM. at brand-inception to clearly define a visual brand-communication that strayed away from traditional fashion brands, whilst educating consumers and about the inspirations behind her new cashmere brand.

 Claudia Schiffer looked to partner with SUM. at brand-inception to define  visual brand-communications that strayed away from traditional fashion brands, while educating consumers and about the inspirations behind her new cashmere brand.    

Claudia Schiffer looked to partner with SUM. at brand-inception to define  visual brand-communications that strayed away from traditional fashion brands, while educating consumers and about the inspirations behind her new cashmere brand. 

 

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 Claudia Schiffer has quickly established herself as a brand and an unprecedented level of coverage was generated for the name, resulting in all featured pieces selling out in an incredibly short amount of time.

Claudia Schiffer has quickly established herself as a brand and an unprecedented level of coverage was generated for the name, resulting in all featured pieces selling out in an incredibly short amount of time.

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