Having worked with Claudia Schiffer for the preceding seasons we were asked to create a new campaign that would enable the brand to call out different stories and more effectively engage her target audience.
We adopted a unified aesthetic language that tied each of the product stories together as a full, cohesive set.
The collection drew its inspiration from early images of Jane Birkin and Serge Gainsburg in the late 60s. Claudia Schiffer is photographed by Alasdair McLellan. Styling by Cathy Kasterine.
We maintained 100% consistency across all channels by creating press, in-store collateral and online content. The collection was a huge success and sold out worldwide within weeks.
Strategy · Branding · Art Direction · Print · Digital