London born designer Isabella Townsley launched her debut contemporary fine jewelry collection in the fall of 2016.
Isabella Townsley asked SUM. to create a brand identity, marketing strategy, packaging, creative direction for seasonal campaigns, an e-commerce website and social media strategy.
Isabella’s brand stands for quality, craft and luxury. Having grown-up in the 1990’s (and now witnessing the resurgence of 90s culture) Isabella’s rebellious edge influenced her to create pieces with all the stones set upside down. This gives the diamonds and stones a three-dimensional jagged edge. Our vision was to create a campaign that reflected this rebellion with a luxurious undertone. This combination was entirely natural – hence the theme that ran through the campaign, which saw luxurious beauty disrupted with urban elements.
As well as a press campaign the campaign was also rolled out globally and online.
The collection launched in Oct 2016 and has proved a huge success.
Strategy · Branding · Art Direction · Print · Digital · Packaging