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Isabella Townsley Brand Identity

We were approached by Isabella Townsley to deliver a brand identity, packaging, creative direction for seasonal campaigns, an ecommerce website and developing social initiatives with an aim to establish her as a luxury brand.

The Challenge

The Challenge

We were approached by Isabella Townsley to deliver a brand identity, packaging, creative direction for seasonal campaigns, an ecommerce website and developing social initiatives with an aim to establish her as a luxury brand.

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Our Solution

Our Solution

We worked closely with Isabella and her team and began by researching Luxury brands in the jewellery space.


The results provided a modern take on a luxury maintaining traditional strong values of heritage, quality and style inspiring meaningful conversations between the brand and the audience.

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The Outcome

The Outcome

A spirit of craftsmanship, clarity and personal touches was woven through the Isabella Townsley brand identity. We constructed the brand identity and guidelines, including logo, typography, tone of voice and photography style.