Since the opening of its first store in London in 1996, Jimmy Choo has grown to become a leading luxury shoe specialist. Jimmy Choo has a unique, compelling brand which is globally recognized.
SUM were approached by Jimmy Choo to deliver a brand identity, packaging & marketing collateral with an aim to establish Jimmy Choo as the go-to luxury brand.
The resulting brand Identity and Packaging captured the fashion brand’s unique take on luxury. Jimmy Choo has created a thriving international Luxury Brand in less than ten years and has a store network encompassing 167 stores in 35 countries.