Since the opening of its first store in London in 1996, Jimmy Choo has grown to become a leading luxury shoe specialist. Jimmy Choo has a unique, powerful brand which is globally recognised.
We were approached by Jimmy Choo to deliver a brand identity & packaging with an aim to establish them as a luxury brand.
The resulting brand Identity and Packaging captured the fashion brand’s unique take on luxury. Jimmy Choo has created a successful international Luxury Brand in less than 10 years and has a store network encompassing 167 stores in 35 countries.