To launch a mens line for La Perla SUM was tasked to create a campaign and all associated communications that reflected luxury, masculinity, elegance and sophistication.
We commissioned beauty photographer Jem Mitchell for his simple but considered approach against a simple backdrop.
The campaign creative was supported by a film, which highlighted the masculinity and sophistication of the collection. The campaign was shot on location in London.
The imagery and film assets capture the clean and distinct look and feel of the new range.
These assets were used to enrich the shopping experience both in-store and via the e-commerce site, and raise awareness of the new brand via social channels, advertising, digital marketing and as printed collateral.
Strategy · Branding · Art Direction · Print · Digital · Packaging