SUM.
 La Perla reached out to SUM to create an entire suite of brand and communications applications for La Perla Studio, their all-new activewear collection. 

La Perla Showcase

Brand Strategy, Creative Direction, Digital, Packaging

La Perla reached out to SUM to create an entire suite of marketing, brand  identity and communications applications for La Perla Studio, their all-new activewear collection. 

 La Perla reached out to SUM to create an entire suite of brand and communications applications for La Perla Studio, their all-new activewear collection. 

La Perla reached out to SUM to create an entire suite of brand and communications applications for La Perla Studio, their all-new activewear collection. 

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 Featuring the distinctive La Perla aesthetic, and inspired by the grace, strength and movement of female athletes, SUM’s work brought to life the new collection across the brand’s wide array of integrated channels.

Featuring the distinctive La Perla aesthetic, and inspired by the grace, strength and movement of female athletes, SUM’s work brought to life the new collection across the brand’s wide array of integrated channels.

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