SUM.
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Latlong Brand Identity

Art Direction, Branding, Digital, Packaging, Print, Strategy

SUM were asked to create a brand identity for a luxury jewellery brand that spoke to the customers of the brands timeless values - quality, attention to detail luxury and dedication to aesthetic.

The Challenge

The Challenge

SUM were asked to create a brand identity for a luxury jewellery brand that spoke to the customers of the brands timeless values - quality, attention to detail luxury and dedication to aesthetic.

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Our Solution

Our Solution

We created a brand identity that showcased the finest craftsmanship, heritage, quality, and style. The identity reflected these values. 

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The Outcome

The Outcome

Packaging, Signage, brand guidelines, and an e commerce website were created and and elements of the brand identity we carried over into the interior design. Our unique approach spoke to the brands sophisticated clientele. 

Strategy · Branding · Art Direction · Print · Digital · Packaging