SUM were asked to create a brand identity for a luxury jewellery brand that spoke to the customers of the brands timeless values - quality, attention to detail luxury and dedication to aesthetic.
We created a brand identity that showcased the finest craftsmanship, heritage, quality, and style. The identity reflected these values.
Packaging, Signage, brand guidelines, and an e commerce website were created and and elements of the brand identity we carried over into the interior design. Our unique approach spoke to the brands sophisticated clientele.
Strategy · Branding · Art Direction · Print · Digital · Packaging