SUM.
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Charli

Advertising, Creative Direction, Digital, Strategy
The Challenge

The Challenge

Continuing our ongoing relationship with online retailer Charli, SUM was asked to create a strategy, campaign and all associated communications that reflected modern, urban luxury.

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Our Solution

Our Solution

We needed to define clearly Charli’s positioning and express its personality with confidence.

We did this by appointing photographer Zoltan Tombor and model Saadi Schimmel to create a shoot that demonstrated its innovative urban approach to modern simplicity and clean lines.

The campaign showcased the finest craftsmanship, fabrication and materials and was shot on location in London.

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The Outcome

The Outcome

These assets are used to enrich the shopping experience via the e-commerce site, and raise awareness of the new collection via social channels, advertising, digital marketing and as printed collateral.

Strategy · Art Direction · Print · Digita