Continuing our ongoing relationship with online retailer Charli, SUM was asked to create a strategy, campaign and all associated communications that reflected modern, urban luxury.
We needed to define clearly Charli’s positioning and express its personality with confidence.
We did this by appointing photographer Zoltan Tombor and model Saadi Schimmel to create a shoot that demonstrated its innovative urban approach to modern simplicity and clean lines.
The campaign showcased the finest craftsmanship, fabrication and materials and was shot on location in London.
These assets are used to enrich the shopping experience via the e-commerce site, and raise awareness of the new collection via social channels, advertising, digital marketing and as printed collateral.
Strategy · Art Direction · Print · Digita