Victoria Victoria Beckham for Shopbop
Recently SUM was tasked to create a campaign between Victoria Victoria Beckham and Shopbop.
The goal was to position the brand through the lens of Shopbop while still maintaining its luxury status. SUM cast top model and it-girl Camille Rowe for the campaign who embodied a fresh, international, and otherworldly feel that spoke to the demographics of both Victoria Victoria Beckham and Shopbop.
The results indicate that the digitally-led campaign has delivered a positive rate of customer acquisition across the UK and US (key markets).