SUM. has worked with Victoria Beckham and her respected team since the brand inception to help create a brand Identity and creative direction as well as key season materials. Numerous projects across Film, Digital, Print, Creative Direction, Packaging and Social Media have helped to define the brand as a global fashion label.
The result of this long term relationship has been one of the fastest growing iconic luxury brands in recent years. The global brand now consists of the highly successful jeans label, a sunglasses range, the Victoria Beckham dress collection, her new “Victoria” dress line and a range of luxury leather handbags.
Strategy · Branding · Art Direction · Print · Digital · Packaging