Luxury Branding | Fashion Marketing Agency | SUM Design

24 Cornhill

Art DIrection, Branding, Digital, Print, Strategy
The Challenge

The Challenge

We were approached to create a brand identity and all associated marketing collateral for a Luxury development at the heart of Europes financial center.

Our Solution

Our Solution

Situated adjacent to The Bank of England and The London Stock Exchange, the sheer scale and craftsmanship of 24 Cornhill evokes pedigree and heritage.

Fusing a contemporary clarity and simplicity inside with a monumental Sir Aston Webb designed Grade II listed façade we developed an identity that reflected this juxtaposition and was carried across all touch points from website, to signage, brochures and digital.


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The Outcome

The Outcome

These assets were used to enrich the experience of customers and to raise awareness of the new developmentvia social channels, advertising, digital marketing and as printed collateral.

Strategy · Branding · Art Direction · Print · Digital