Luxury Branding | Fashion Marketing Agency | SUM Design

Âme Jewelry Launch Campaign

The Challenge

The Challenge

We were tasked with developing Âme’s first-ever integrated launch campaign and all associated communications that reflected the luxury and contemporary sophistication of Âme Jewelry. The objective was driving awareness within the brands target audience of 18-45 year-old women and growing the broader product awareness.

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Our Solution

Our Solution

The campaign was shot on location in New York, by Lachlan Bailey. Styling by Marie Chaix and model Sophie Koella completed the team.


The Outcome

The Outcome

These assets are used to enrich the shopping experience both in-store and via the e-commerce site, and raise awareness of the new brand via social channels, advertising, digital marketing and for all aspects of luxury marketing.

Strategy · Branding · Art Direction · Print · Digital