Aspinal of London is a London designer, manufacturer and retailer of luxury leather goods and accessories for men and women.
Following our brand strategy we aimed to distance Aspinal Of London from the very crowded and competitive fashion segment and anchor it within the niche luxury brand world.
In order to highlight the importance of Aspinal’s AW season for gifting and the new lines that were now available we created a fully integrated campaign. We shot the campaign imagery on location in London in an Art Deco house that bought to life the sophistication and glamour of the subject in an atmospheric and seasonal way.
We maintained 100% consistency across all channels by creating press, in-store collateral and online content.
Strategy · Art Direction · Print