Bloomsbury is a store devoted to British Heritage brands. Its is situated in Bloomsbury, an area in the West End of central London, It is notable for its array of garden squares, literary connections (exemplified by the Bloomsbury Group), and numerous cultural and educational establishments.
SUM were asked to create a brand identity that spoke to the customers of the brands timeless values - quality, attention to detail luxury and dedication to aesthetic.
Heritage and attention to detail and craftsmanship were to be the focus of our attention.
We enlisted several luxury packaging suppliers to develop samples along the brand guidelines and visuals that we had prepared. The results provided a modern take on luxury packaging maintaining traditional strong values of heritage, quality, tailoring and style.
The brand identity solution created by SUM. is rooted in deep heritage. The identityembodied the Bloomsbury lifestyle – culture, opulence and luxury. The brand spoke directly to the modern, cultured customer.
Strategy · Branding · Print · Digital · Packaging