The Ignite Group is a dynamic and respected operator of internationally renowned, award-winning premium bars, clubs, restaurants and hospitality in the UK and overseas. They approached SUM. to create a complete brand identity including naming for what has become one of London's most popular boutique nightclubs.
We developed a juxtaposition between the elegance of an art deco interior and the fun carefree ‘devil may care’ attitude of Londons booming nightlife scene.
Signage, Menus, Stationary and a website were all created and this luxurious and elements of the brand identity we carried over into the interior design. Our unique approach spoke to the brands sophisticated clientele.
Since its opening, Boujis has been a huge success and boasted a high-profile clientele of A-list celebrities and aristocracy alike. Boujis has now expanded as a brand and opened in several international locations such as Hong Kong and Dubai.
Strategy · Luxury Branding · Art Direction · Print · Digital · Luxury Marketing