Claudia Schiffer looked to partner with SUM. at brand-inception to clearly define a visual brand-communication that strayed away from traditional fashion brands, whilst educating consumers and about the inspirations behind this new brand.
We created a brand identity giving Claudia a visual identity and tone of voice that was easily distinguished and personal, and stood on its own. Packaging, brand books, films and a website with contributions from top fashion influencers such as Camilla Akrans and Allisdaire McLennan were created for customers wishing to further engage with the world of Claudia Schiffer. This highly creative and unique approach articulates information clearly across all touchpoints, from hang tags to retail window decals and beyond.
Claudia Schiffer has quickly established herself as a brand and an unprecedented level of coverage was generated for the brand, resulting in all featured pieces selling out in an incredibly short amount of time.
Strategy · Branding · Art Direction · Print · Digital · Packaging