Coast appointed SUM as a strategic and creative agency partner in 2014, tasked with working on their global communications strategy and the development of their seasonal campaigns.
Shot in LA and inspired by Palm springs with a sense of 50’s and 60’s and Stepford wives. SUM conceived an immersive, fashion campaign with a younger more directional approach in mind. The campaign is aspirational, light, colourful with clean architectural shapes. Photographer Horst Diekgerdes was selected to shoot model Louise Parker. Styling Miranda Almond.
The SS 2014 campaign continued to build on the integrated platform that Coast has focussed on over the last year, and is implemented across all channels and communications estates, from press, lookbook, social media amplification, events, retail and film.
Strategy · Art Direction · Print · Digital