Jewellery brand Dannijo was founded by sisters Danielle and Jodie Snyder in 2008.
In the years since, the brand’s incredible storytelling, combined with a fantastic product has amassed the pair more than 147,000 instagram followers and built them a celebrity-packed fanbase that includes Sarah Jessica Parker, Zosia Mamet, and Beyoncé.
SUM was asked to create a marketing campaign and all associated digital communications for Dannijo that combined theluxury, elegance and sophistication with Dannijo’s incredible brand narrative. The campaign showcased the finest craftsmanship, fabrication and materials and was shot on location in New York.
These results enriched the shopping experience via the e-commerce site and raised awareness of the new collection via social channels, advertising, digital marketing and as printed collateral.
Strategy · Art Direction · Print · Digital