Luxury Branding | Fashion Marketing Agency | SUM Design
Jimmy Choo Brand Identity

Jimmy Choo

Brand Identity
Jimmy Choo Brand Identity

Jimmy Choo Brand Identity

Since the opening of its first store in London in 1996, Jimmy Choo has grown to become a leading luxury shoe specialist. Jimmy Choo has a unique, compelling brand which is globally recognized.

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 SUM were approached by Jimmy Choo to deliver a brand identity,  packaging & marketing collateral with an aim to establish Jimmy Choo as the go-to luxury brand.

SUM were approached by Jimmy Choo to deliver a brand identity,  packaging & marketing collateral with an aim to establish Jimmy Choo as the go-to luxury brand.

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 The resulting brand Identity and Packaging captured the fashion brand’s unique take on luxury. Jimmy Choo has created a thriving international Luxury Brand in less than ten years and has a store network encompassing 167 stores in 35 countries. 

The resulting brand Identity and Packaging captured the fashion brand’s unique take on luxury. Jimmy Choo has created a thriving international Luxury Brand in less than ten years and has a store network encompassing 167 stores in 35 countries. 

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