The agency continued their partnership with La Perla by collaborating on the SS’16 brand campaign. The imagery and film assets capture the distinct look and feel of the new range.
SUM was tasked to bring the La Perla Studio brand to life with iconic imagery and film depicting the ‘elegance of sport’
The launch FW’15 campaign was shot on location in London by David Bellemere. These assets are used to enrich the shopping experience both in-store and via the e-commerce site, and raise awareness of the new brand via social channels, digital marketing efforts and as printed collateral.
The FW’15 campaign continued to build on the integrated platform that La Perla has focussed on over the last year, and is implemented across all channels and communications estates, from press, lookbook, social media amplification, retail and film.
Strategy · Branding · Art Direction · Print · Digital · Packaging