To launch a brand new line for La Perla SUM was tasked with differentiating a younger more sport driven product from the older more traditional La Perl main line.
We commissioned beautyphotographer Jem Mitchell for his soft and warm lighting treatment to shoot against a sun-kissed simple backdrop.
The campaign creative was supported by a film, which highlighted the beauty and sophistication of the collection throughout the day. The campaign was shot on location in London.
The imagery and film assets capture the distinct look and feel of the new range. We helped the brand to reach a new demographic and cement its place as the top lingerie brand for women
Strategy · Branding · Art Direction · Print · Digital · Packaging