Continuing our ongoing relationship with Myla, SUM was asked to create a campaign and all associated communications that reflected luxury, elegance and sophistication whist staying true to the bywords of elegant sensuality of the Myla brand.
Featuring model Marloes Horst much of the campaign focused on Bridalwear. The campaign showcased the finest craftsmanship, fabrication and materials and was shot on location in London, by Jem Mitchel and styled by Sam Ranger.
These assets are used to enrich the shopping experience both in-store and via the e-commerce site, and raise awareness of the new collection via social channels, advertising, digital marketing and as printed collateral.
Strategy · Art Direction · Print · Digital