SUM was asked to create a campaign and all associated marketing communications that reflected the luxury, elegance and sophistication of their swimwear line.
The campaign showcased the finest craftsmanship, fabrication and materials and was shot on location in London, by Jem Mitchel. Styling by Sam Ranger and model Marloes Horst completed the team.
These assets are used to enrich the shopping experience both in-store and via the e-commerce site, and raise awareness of the brand via social channels, advertising, digital marketing and as printed collateral.
Strategy · Art Direction · Print · Digital · Advertising