Luxury Branding | Fashion Marketing Agency | SUM Design

News

We conceptualize and produce unique, compelling, and bespoke branded content, marketing, and design for globally recognized brands in the luxury, beauty, and fashion industries - SUM.

Jason Wu For Shopbop

JasonWu_01.jpg

SUM. was commissioned to create a campaign between Jason Wu and Shopbop that aimed to rethink and reinvent the sometimes formulaic accessory campaign model. 

We conceptualized  seamlessly integrating the brands accessories into a creative fashion story that was altogether humorous, accessible, and fresh while still maintaining an elevated feel. SUM. was digitally considerate and all imagery was shot horizontal for web viewing.