Luxury Branding | Fashion Marketing Agency | SUM Design


We conceptualize and produce unique, compelling, and bespoke branded content, marketing, and design for globally recognized brands in the luxury, beauty, and fashion industries - SUM.

Victoria Victoria Beckham for Shopbop

Victoria Victoria Beckham and Shopbop.jpg

Recently SUM was tasked to create a campaign between Victoria Victoria Beckham and Shopbop.

The goal was to position the brand through the lens of Shopbop while still maintaining its luxury status. SUM cast top model and it-girl Camille Rowe for the campaign who embodied a fresh, international, and otherworldly feel that spoke to the demographics of both Victoria Victoria Beckham and Shopbop. 

The results indicate that the digitally-led campaign has delivered a positive rate of customer acquisition across the UK and US (key markets).