Celebrating contemporary bridal wear, Savannah Miller brings the refined British bohemian lifestyle to life like no other. Seamlessly anchored in the British heritage and understated elegance.
Savannah Miller looked to partner with SUM to develop a new brand identity and a strong creative and long-lasting digital strategy with an initial focus on the Savannahmiller.com Website and Social Media.
Savannah Miller’s eponymous bridal collection uniquely captures a fashion voice within the bridal world. Incorporating both directional and timeless designs, she believes in celebrating elegance and individuality through thoughtful and unique designs that work for real women, who treasure taste and quality.
Our positioning of Savannah as ‘Girls Best Friend’, advisor, and fashion authority has secured her place in the bridal market, communicating her unique point of view on bridal-style, lifestyle and everything in between.
We combined this with our desire to move away from the traditional fashion marketing model and to develop content that will keep developing and evolving throughout the year rather than specific seasonal landmarks.
We maintained 100% consistency across all channels by creating press, in-store collateral, online and Social content.
The campaign was supported by teaser films featuring the key garments in the collection, offering fans a chance to learn more about Savannah’s style and her passions.
Brand Strategy · Art Direction · Print · Digital Marketing · Creative Direction · Content Strategy · Digital Strategy · Social Media