SUM. continued their partnership with Victoria Beckham by collaborating on the SS’13 brand campaign. With each collection Victoria adapts her own personal style to the needs and desires of the international women who swear by the label’s luxurious and flattering garments. Our task was to reflect this in all brand communications.
Showcasing only the finest craftsmanship, fabrication and materials the imagery and film assets capture the graphical product designs set against a dynamic backstage show backdrop. The campaign was shot in New York by Anna Bauer.
Since launching in 2008 the Victoria Beckham fashion brand has developed a distinctive and modern language of clothing. Bold, intuitive and refined, its wardrobe of apparel and accessories is now stocked in over 500 stores in over 60 countries internationally.
Strategy · Art Direction · Print · Digital