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Victoria Beckham Accessories Launch

Advertising, Art Direction, Digital, Print, Strategy
The Challenge

The Challenge

SUM have partnered with Victoria Beckham from the inception of the Victoria Beckham brand.

The launch of the accessories collection marked a new phase for the brand and the desire was to capture Victoria's pioneering spirit with a bold new art direction to introduce the new category, whilst perfectly showcasing the premium products and innovative design.

 

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Our Solution

Our Solution

By taking inspiration from the the Bauhaus, we crafted a beautifully executed campaign that marries the powerful photography of Dan Tobin Smith with the luxurious natural textures of the products themselves.

 

        

 

 

 

The Outcome

The Outcome

The collection launched in June 2012 and proved a huge success, so much so that the collection was sold out worldwide within weeks.

Strategy · Art Direction · Print · Digital