Insights

Redefining London luxury

Hands holding a printed silk scarf open against a cloudy sky.

Photographer Jem Mitchell was selected to shoot model Nandy Nicodeme. Styling by Karl Plewka.

London based startup Shaku is an emerging brand best known for its highly detailed botanical drawings on scarfs and accessories. The Shaku brand produces luxury accessories, homewares, candles and scarfs, all born from the love of drawing and nature.

SUM created the brand’s strategy, including naming, and develop its visual brand identity, marketing approach, creative direction, and branded content.

Explore our work in London brands we have built.

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