CONTENT

Building the relationship with the luxury consumer through bespoke content

INTRODUCTION

SUM will help your brand to enter the next phase of its business development through the art of great storytelling, content creation, and audience engagement.

The agency has deep experience in conceptualising and producing unique, compelling content for brands in the luxury, beauty, and fashion industries.

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Film

At SUM, we understand that the moving image drives engagement in powerful ways, and represents a crucial touchpoint for brands seeking to forge an emotional connection with their audiences, raise awareness, and bring ideas to life.

We believe that while video made for fashion and luxury brands should tightly encapsulate the brand messaging and aesthetic, it has an opportunity to embrace the kinds of creative freedom that moving image has to offer.

Photography

SUM has worked on countless projects in creating and managing photographic shoots for its clients’ brands, ranging from advertising campaigns to eCommerce product photography.

For the brands that we work with, the photographers’ teams have never been more critical in helping to create credibility and direction for brands, and we understand that execution is everything. So we focus not only in preparing the right briefing materials, but also in working with the right people.

SUM has worked with photographers at every level and can help guide you through the process of creating content or campaigns at every step of the way.

For eCommerce sites, we work with our clients to ensure that your products are beautifully displayed, easily understood, and are appealing to the luxury consumer.

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Branded Content

Creative content is the key to increasing sales, visibility, and brand awareness.

We prepare content such as newsletters, blog posts, moving image, creative campaigns, and social media initiatives.

SUM also employs the latest digital marketing techniques to push your brand’s content through all channels for an increased ROI, as well as tracking all relevant analytics, including CTR, CPA, CPC, and SEO. We also monitor impressions and conversion rates.

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Animation

Bringing content to life through motion graphics and animation is something we view as a valuable extension of a brand’s visual identity. When used in unexpected and distinctive ways animation can help your brand to reach the next level of consumer engagement and gravitas.

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SELECTED PROJECTS