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  Articles & Insights

• Product or Image? Defining the Optimum Luxury Branding Strategy

• In Luxury Branding, A Digital World Is Elevating The Physical To New Heights

• ‘Bespoke’ in 2025

• The Principles of Branding for Luxury Hospitality

• Elevating Indian Luxury to a Global Stage

• Luxury in the Middle East

• Accessible Luxury – A Natural Home for Lab-Grown Diamonds

• Generative AI in Luxury. Quantum Shift or Really Useful Tool?

• Modern Heritage. How To Compete In A Luxury Market Dominated By Centenarian Brands.

• Gen-Z And The New Face Of Luxury

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• Koraru - Circular Packaging As Brand Statement

• Jing Collabs & Drops Spoke With Simon Woolford Of Sum About Baccarat’s Latest Collaboration With Pokémon

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• Brand Naming – Sustainable, But Not In The Way You Imagine

• Sum Deepens Its Digital And Social Relationship With Luxury Kitchen Leader Poggenpohl

• Jing Spoke With Simon Woolford Of Sum About The Expected Return Of Cultural Institutions To The World Of Fashion

• Re-Awakening The Senses Through Immersive Interactive Brand Experiences

• Quiet Luxury

• My New Luxury Brand Is Sustainable, Ethical, Natural, Digitally-Native, And Has A Strong Ecom Platform. So, Will It Succeed?

• How Covid-19 Is Catalysing A New Era Of Luxury

• Luxury Brands Look Back To Get Ahead

• Redefining London Luxury

• Starting-Up in a Downturn

• Circular Economy – The New Cornerstone Of Luxury Branding

• Liliana Guerreiro Brand Strategy & Brand Identity

• How the Rich Are Shopping Now

• London Fashion Week Will Go Forward In June With A New Digital, Men’s And Women’s Platform

• Bof Talk With Founder Simon Woolford About Why The Fashion Industry Is Betting Big On Jennifer Lopez

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