In luxury branding, a digital world is elevating the physical to new heights
In an era defined by AI, templates, and instant website design, luxury brands are finding renewed power in the physical. This article explores why craft, materiality, and human intention matter more than ever in building enduring emotional connections.
Luxury in the Middle East
Exploring the fast-evolving Gulf luxury market, and how a luxury branding agency can help global brands resonate with audiences across Saudi, UAE and Kuwait.
SUM deepens its digital and social relationship with luxury kitchen leader Poggenpohl
Having been initially appointed to handle Social Media and Digital Marketing for the UK team based in Wigmore Street, SUM has now been awarded a similar brief for the brand’s global HQ based in Herford, Germany.
