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STRATEGY-LED LUXURY BRANDING

SUM is a strategy-led luxury branding and marketing agency working with globally recognised and ambitious founder-led brands. We partner with established luxury and lifestyle names, as well as emerging brands, across strategy, naming, identity, content and digital systems.

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SABYASACHI

Translating India’s rich craftsmanship into a global expression of modern luxury.

ALLSAINTS

Shaping a modern fashion identity where culture, music, and design converge.

BANHAM

Protecting what matters through brand strategy, storytelling, and digital craft rooted in heritage.

SYNC

Redefining smart nutrition through strategy, naming, and design engineered for balance and precision.

LA PERLA

Expressing Italian sensuality through refined storytelling and design.

HADDON

Redefining British luxury through design, craft, and quiet precision.

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Featured
PRODUCT OR IMAGE? DEFINING THE OPTIMUM LUXURY BRANDING STRATEGY.
PRODUCT OR IMAGE? DEFINING THE OPTIMUM LUXURY BRANDING STRATEGY.

In luxury branding, some brands lead with product quality, while others focus on image and storytelling. This article explores how the most successful names in luxury balance craft and culture to build long-term brand equity and lasting consumer appeal.

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IN LUXURY BRANDING, A DIGITAL WORLD IS ELEVATING THE PHYSICAL TO NEW HEIGHTS
IN LUXURY BRANDING, A DIGITAL WORLD IS ELEVATING THE PHYSICAL TO NEW HEIGHTS

In an era defined by AI, templates, and instant digital branding, luxury brands are finding renewed power in the physical. This article explores why craft, materiality, and human intention matter more than ever in building enduring emotional connections.

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Unit 4.07, The Tea Building
56 Shoreditch High Street
London, E1 6JJ

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