Zeynep Cecen is a London-based luxury interior design studio working across high-end residential interiors and bespoke furniture, operating within the broader context of prime residential property.
SUM was engaged to establish a clear strategic foundation for the eponymous brand, bringing the interior design and furniture practice together under a single, confident master identity.
The brand was positioned around the idea of where property meets couture – a disciplined, fashion-informed approach to space, material, and proportion, defined by restraint, precision, and craft.
The visual identity was designed to remain understated, allowing the work to lead. A refined wordmark is supported by a discreet monogram used selectively as a maker’s mark, particularly across product-led and material applications.
Art direction and digital expression follow the same principles, applying fashion-led thinking to imagery, detail, and pacing, with an emphasis on atmosphere, proportion, and finish rather than overt styling.
The result is a quietly confident luxury brand, designed to support both residential and future hospitality-facing work while remaining natural, restrained, and credible to an international audience.
