Nôsa is a new stand-alone brand in the UK, offering beautifully-designed homewares across a number of key product categories, including:
- Bathrooms
- Flooring
- Lighting
- Doors
SUM was approached to develop the Brand Strategy for Nôsa, for use in website design and future product design, as well as for the brand’s launch, and its marketing campaigns. Our remit had also included the development of a Visual Identity - including logo & motif and guidelines for stills and moving image.
An ‘accessible luxury’ positioning was defined, presenting Nôsa as offering exquisite design yet with more affordable price points relative to premium luxury brands in each of its product categories.
Nôsa’s business has been launched entirely online, with samples sent out to prospective customers prior to sale to enable them to feel the materials and see the colours for themselves.
The profile of the primary target audience is home-improvers who would like to create a luxury aesthetic, though are working with a budget that they wish to spend wisely. Many will have appointed an architect or interior designer to plan the layouts for the various areas of the property.
These homeowners also want to work with a supplier that they can trust, not just in terms of product quality and design excellence, but also as regards the care with which the items they purchase are delivered. While a lot of other companies often use subcontractors for their deliveries, Nôsa provides its own door to door white-glove VIP service.
All of Nôsa’s collections have been created in an aesthetic that reflects a modern European approach to interior design.
