DIGITAL

Integrated digital and social for luxury brands

INTRODUCTION

Combining a deep-rooted understanding of both luxury and eCommerce, SUM creates beautiful Social and Digital content for its clients. We also enhance the consumer experience through the use of leading edge marketing and technology.

While our agency is in London, SUM’s clients are based across the globe, and we therefore employ channels that build awareness and engagement in each territory covered in each marketing plan.

We are no stranger to more traditional above-the-line media, and where relevant we will integrate both traditional and digital campaign elements in a fully-harmonised way, ensuring that the benefits of each medium are used to the full.

That said, when using digital media we will fully optimise your campaign using a metrics-based approach answers that to pre-defined KPIs.

Balance is an important theme running through SUM’s work in that we implement campaigns that intuitively achieve an equilibrium between luxury aesthetics and performance-oriented success. Success in luxury has, and never will be, based solely on short-term performance considerations, and in that sense we can help you to achieve the kind of nuance that gets it just right for your brand.

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Content creation

While performance marketing tools can significantly improve your campaign metrics, we believe that first and foremost, at the heart of any luxury digital campaign should be the creation of content that is worthy of the audience’s attention, on its own merits. In this sense, SUM sees each brand as a publisher, with its own editorial approach and its own view on the world.

So, at the same time as optimising the use of platforms and analytics, we never lose sight of the primary need to create content that earns the right for the brand to compete at the leading edge of luxury.

We recognise that there are many great digital agencies for you to work with. SUM’s difference is a virtually obsessive attention to ensuring that your content will be perfectly attuned to the luxury consumer’s headspace.

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Web Design & Development

Today, more than ever, your website is your brand’s shop window, and based on what your target consumer experiences on their first visit, they will decide whether to invite your brand and its content to become part of their world.

This means that earning luxury credentials through your website has never been so important.

The key to SUM’s approach lies in avoiding a one-size-fits-all approach, and instead creating a bespoke web solution for each brand that we work with.

We also believe that your website should constantly be viewed as a work in progress, in that we will experiment and learn from what is working best, as well as from what can be improved.

SUM will help you to create your site as a dedicated representation of the brand, or alternatively as a fully functioning eCommerce experience.

SEO

In order to optimise your brand’s SEO effort, we first work together to clarify your business and brand objectives, and then use audience-profiling and data-driven insights to build quality traffic to your site and to your branded content.

We understand the critical importance of working your way up the search results to the first Google page, and will work with you to plot your path to success.

Social Media Content

SUM crafts Social strategies for our luxury and fashion clients that are always based on our up-to-the-minute understanding of the consumer’s headspace. What is effective on Social today can become tomorrow’s dated approach, so we pay a lot of attention to being of-the-moment. For each client that we work with we ensure that its Social Media activities - be they organic or paid - become a direct expression of the Brand Strategy and the Visual Identity.

Social Media Advertising

We place the luxury and fashion consumer at the centre of our approach to paid media, ensuring that the posts themselves, and the nature of the paid exposure, are crafted carefully to both build the brand and achieve the its performance targets.

SUM will also arrange regular reviews of the metrics where we work together with you to refine and optimise the media, based on our learnings from the data.

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Native

We place the luxury and fashion consumer at the centre of our approach to paid media, ensuring that the posts themselves, and the nature of the paid exposure, are crafted carefully to both build the brand and achieve the its performance targets.

SUM will also arrange regular reviews of the metrics where we work together with you to refine and optimise the media, based on our learnings from the data.

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SELECTED PROJECTS