Âme Jewelry Luxury Branding & Marketing
Founded in 2018, Âme is an unconventional and innovative fine jewellery brand, rooted in diamonds, that sets out to create a new set of rules within the world of luxury.
With design at its heart and ethical values in its soul, the brand only uses cultured Âme-grown diamonds.
Sum was initially tasked to create a brand identity, launch campaign creative direction, and website. We have since developed packaging, seasonal messaging, digital advertising, social media and ongoing strategy documents and marketing.