Founded in 2016 by sisters Rosanna and Christie Wollenberg, Otiumberg has quickly become the go-to Fine & Demi-Fine Jewellery Brand for a new generation. With a presence in esteemed retail locations such as Matches Fashion, Alex Eagle Studio, and Tomorrowland Japan, the brand pairs quality and attainability with a distinct aesthetic.
SUM was engaged to amplify Otiumberg's digital presence and translate the brand's unique attributes into measurable online success. A meticulous audit laid the groundwork, identifying key opportunities across SEO, PPC, and social media channels.
In SEO, SUM's targeted strategy resulted in 1792 keywords ranking on the first page of Google, achieving a 16.7x ROAS and tripling organic traffic.
For paid media, SUM executed finely-tuned PPC campaigns that led to a 7.4x ROAS and a 1350% increase in AdWords revenue.
On the social media landscape, SUM utilised Otiumberg's compelling visual identity to achieve a 350% increase in social ad revenue and a 12% monthly revenue growth. The focus was clear: position the right ads to the right audience.
