Lisou is a modern wearable brand made from the finest silks combining bold prints with classic design.
All prints are exclusively designed in-house by the brand’s founder Rene Macdonald.
Having grown up in Tanzania, Rene moved to the UK at a young age but continued to be inspired by her travels to Africa where her family were based. She has developed a unique way of combining unexpected colours and creating vibrant prints, which makes each of her pieces so special and stand out.The Lisou collection is full of wearable, classic shapes with a modern twist, and are made from the finest silks.
By re-imagining British prints, Lisou has been a champion of slow fashion at an accessible price point. Its mix of distinctive product and committed values has led to an ever-growing base of admirers both in the UK and in international markets.Lisou came to us with a brief to reach the next level in their global online marketing.
While the brand had already achieved a substantial social following and a reasonable amount of traffic, the website was struggling to convert into as many sales as they had planned and there was therefore an ambition for the brand to perform at a higher level.
Following SUM’s appointment a number of significant milestones have already been achieved:
- The website has seen a massive influx of new traffic, orders, and long term customer retention, thanks to great strides in SEO, PPC, and Social Media advertising channels.
- SEO is a particular highlight. While the Lisou client had not initially expressed interest in investing in SEO, they agreed to run a test. This activity has resulted in considerable ongoing gains in rankings, traffic, and most importantly, sales.
- Another highlight is the 196% increase in sales from Instagram, which with a follower-base of over 30K has generated a significant ROI.Within a few months, Lisou has achieved an increase of over 20% in traffic, 45% in total order volume, 28% in conversion, 36% in total sales, and a 90% growth in sales direct from marketing activities.
Another highlight is the 196% increase in sales from Instagram, which with a follower-base of over 30K has generated a significant ROI.
Within a few months, Lisou has achieved an increase of over 20% in traffic, 45% in total order volume, 28% in conversion, 36% in total sales, and a 90% growth in sales direct from marketing activities.
