Haddon is a new stand-alone homewares brand in the UK, offering beautifully made luxury homewares.
The launch collection includes a broad range of bathroom and home products, including Baths & Basins, Vanities, Brassware, Shower Enclosures, and Accessories.
The brand was created with a clear and powerful mission – to make luxury home design more accessible, without compromising on quality or craftsmanship.
To achieve this, the Haddon team needed a luxury branding agency with deep experience in creating high-end, design-led brands that balance aspiration with commercial appeal. Inspired by the elegance of timeless English interiors, each product is carefully designed to reflect both quality and value.
SUM worked in close partnership with the founders from the very beginning, delivering a full-service branding programme. As a specialist in luxury branding, SUM provided strategic and creative leadership across every stage of the brand’s development.
We created the Brand Strategy, developed the Haddon Name, and guided the Trademark Registration process in partnership with a leading London-based intellectual property firm.
We then designed the full Visual Identity and built the eCommerce website on the Shopify platform – ensuring a seamless and elevated brand experience across every touchpoint.
Our Digital team continues to support the brand’s growth with a comprehensive digital marketing programme, including SEO, Google Shopping, Digital PR, Paid Social, Email Marketing, and performance Analytics – all tailored to the needs of a luxury brand operating in a competitive online landscape.
