SUM DEEPENS ITS DIGITAL AND SOCIAL RELATIONSHIP WITH LUXURY KITCHEN LEADER POGGENPOHL

Having been initially appointed to handle Social Media and Digital Marketing for the UK team based in Wigmore Street, SUM has now been awarded a similar brief for the brand’s global HQ based in Herford, Germany.

Like many of today’s leading luxury brands, such as Gucci, Chanel, and Balenciaga, Poggenpohl is a company with a long, illustrious history. The company was established by Friedemir Poggenpohl in 1892, and became the first German kitchen brand.

Today, having continued to evolve it’s design aesthetic, the brand now sells to a truly global audience of luxury consumers.

Poggenpohl has tasked SUM to harness conceptual and design sensibilities projected in its work with clients in the fashion and luxury spaces, in growing its customer base within the kitchen category.

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