Claudia Schiffer, a global style icon, collaborated with SUM over three years to define and elevate her personal brand. Our role as a Luxury Branding and Marketing Agency involved crafting her brand identity, managing her marketing, and executing campaigns that seamlessly transitioned her from supermodel to fashion designer.
One of our key projects was the launch of Claudia’s Autumn/Winter cashmere collection, introduced during Paris Fashion Week. SUM was tasked with creating a campaign that reflected the understated elegance and luxurious quality of the collection.We developed a fully integrated campaign that positioned Claudia’s designs in a context of refined warmth and sophistication. The campaign was shot on location in the UK, where the natural, rugged setting provided a subtle yet impactful contrast to the softness of the cashmere. Claudia was photographed in her own creations, the imagery capturing the essence of the collection—timeless, elegant, and effortlessly chic.
The collection was well-received and became available in leading department stores and high-end boutiques worldwide. SUM’s strategic approach ensured that Claudia Schiffer’s brand not only resonated with her target audience but also strengthened her presence in the luxury fashion market.
